The First UK Snack Bar Made From Cricket Flour

Imagine a tasty, natural, filling energy bar that contains Superfoods and is so packed full of goodness that it could be used as a supplement for sports or as a guilt free filling snack.

Well you don’t have to use your imagination any longer because such a product exists right here in the UK

CROBAR is a natural energy bar which contains flour made from crickets and zero added sugar or preservatives. Previous posts have informed of the health benefits to eating insects so I don’t think I need to say too more about that but with their high protein & iron content and efficient energy conversion they make the perfect ingredient for an energy bar.

Founder of CROBAR and fitness fanatic Christine Spliid was dissatisfied with current protein bars using sugar and artificial ingredients, and decided to use a source of protein which had already gained a big following in the US, Netherlands and Belgium: insects, more specifically, roasted and pulverized crickets. Because crickets are very high in protein, the addition of a small amount of cricket flour makes for a sustainable way to add more protein to food products. The other ingredients of the bars include nuts, dates and seeds, and the bars will be free from added sugar, gluten and dairy.

“The challenge is always to make people take the first bite, but when they realize that Crobars taste delicious, are healthy and contain sustainably farmed protein, most people change their minds and don’t care about the fact that they are eating insects. By making the insects into flour, the yuk factor goes away, in the same way as most of the meat we see on supermarket shelves has been processed and looks nothing like the whole animal it comes from. People are very visual, so appearance and branding is key” says Spliid.

Spliid continues to explain that “Insects like ants, beetles, bees, crickets etc. are eaten by a third of the world’s population, and I believe by educating Western people about the health and environmental benefits, eating insects will catch on like sushi caught on in the West 30 years ago. Current meat production is unsustainable, and we would need another planet to produce enough meat in 50 years, if we continue in the same way. Farming insects is the solution to the needs for protein in the future”.

CROBAR is not only designed with values in sustainability but also health by avoiding added sugar and artificial ingredients. I can also confirm that they taste delicious and are incredibly filling.

CROBAR has been launched with two flavours; Cacao & Chia as well as Peanut Crunch. More flavours will follow shortly and other products like bread and crisps are also in the pipeline. Available initially on  www.gathrfoods.com Let’s support a local and creative business by trying these tasty treats!